Why Are Message Samples Important?

During Toll-Free Verification, carriers need to judge whether your business is compliant and poses spam risks through the "message samples" you provide. If samples are written too promotionally or vaguely, it can easily lead to verification rejection.

Note: Message samples must be fully consistent with the "Summarize the use-case" description in your verification application form. Reviewers will cross-verify these two parts.

Three Core Principles for Compliant Samples

  1. Authenticity: Samples must be content you actually send; do not fabricate irrelevant copy just to pass the review.
  2. Brand Presence: Each message must include your brand name (DBA) at the beginning.
  3. Opt-Out Instructions: Each message must end with "Reply Help for support. Reply STOP to opt out".

Common Scenario Sample Templates

You can refer to the following templates and adjust them according to your products:

1. Order Confirmation

[Brand Name]: Your order #12345 has been confirmed! We'll send you a tracking link once it ships. Reply HELP for support. Reply STOP to opt out.

2. Abandoned Cart Recovery

[Brand Name]: You left something behind! Complete your purchase now and get 10% off with code SAVE10. Reply HELP for support. Reply STOP to opt out.

3. Shipping Update

[Brand Name]: Great news! Your package is out for delivery today. Track it here: [Link]. Reply HELP for support. Reply STOP to opt out.

4. New Arrival Alert

[Brand Name]: New arrivals are live! Check out our latest styles on [Your Brand Name] official website. Reply HELP for support. Reply STOP to opt out.

Avoid Common Pitfalls

❌ Do not use shorteners: Public short links like bit.ly will be blocked by carriers. Use your branded domain links.

❌ Do not include sensitive words: Such as "Free money", "Guaranteed win", "Crypto", etc.

❌Do not submit too many at once: Usually providing 2-3 samples from different scenarios is sufficient.

Samples ready? You can start filling out the verification form: Submission Template & Examples

Frequently Asked Questions (FAQ)

 Q1: Is there a difference between marketing and notification message samples? + 

Yes. Notification samples (e.g., order confirmation, shipping update) should focus on information delivery with a neutral tone; marketing samples (e.g., abandoned cart recovery, new arrival alerts) can have a promotional tone but must clearly indicate opt-out methods. It is recommended to provide both types of samples during verification to demonstrate business diversity.

 Q2: Can samples include links? + 

Yes, and it is recommended. However, they must be your branded domain links (e.g., www.yourbrand.com), not public shorteners (e.g., bit.ly). All links that will appear in SMS should be reported in advance in the "Call to Actions (URLs)" field of the verification application form.

 Q3: How many samples should I submit at once? + 

It is recommended to submit 2-3 samples covering different business scenarios (e.g., order notifications, shipping updates, marketing promotions). Too few may appear single-dimensional, while too many increases the review burden. Ensure each sample includes the three elements: [Brand Name], HELP, and STOP.

 Q4: After approval, can the actual sent content differ from the submitted message samples? + 

There can be some flexibility, but it must remain within the Use Case declared during verification. For example, if you verified "order notifications and marketing promotions," sending both types of content is allowed. However, suddenly sending completely unrelated content (e.g., political voting, financial loans) may trigger re-review or even blocking by carriers. It is recommended to update verification information in advance for major business changes.