To ensure a healthy messaging ecosystem, carriers in the United States and the Campaign Registry (TCR) have introduced some new requirements regarding brand and campaign registration. Since we opened the TCR for registration, some of our customers have had issues with long wait times for approval or even failing to register. In order to make the application process more smooth, we have created a guideline on some precautions and tips regarding Brand and Campaign registration.

Important Notice:
In accordance with carrier regulations, your campaign may not be verified or suspended immediately if it contains any sensitive content, such as adult solicitation, cannabis, hate speech, gambling, firearm-related content, etc. Textr Team reserves the right to suspend your campaign activities and account on the platform.

For Brand Registration

1. Provide a brand website to improve the credibility of your business.

A brand website can be an official website. Besides, a Facebook page or page under any other online marketplace (e.g. Shopify, Tradesy, Poshmark, Amazon, Aliexpress, etc.) is also considered a brand website.


2. Provide a frequently used email address that is able to receive verification messages from Textr Team, local carriers, and TCR.

We recommend you provide the email address you use to register your Textr Team account.

For Campaign Registration

1. Based on the selected campaign use cases, the Campaign Description should clearly explain the purpose of the messages being used by the company.

For example, your campaign is for customer care/account notification use case. 

Description: Communication with customers for account updates, delivery notifications and issue resolution.

2. The Sample Messages should be specific and detailed, presenting the exact message content that will be sent from the campaign.

  • At Least two different sample messages are required and should match the use cases.
  • Sample messages must include the brand name and website provided at the time of brand registration.

For example, if the sample messages are being used for customer care:

Sample Message 1: Thank you for contacting [Company Name]. We will get back to you as soon as possible. Visit [Brand Website] to get more details. Reply STOP to opt-out.

Sample Message 2: HI [name]. [Company Name], Just reaching out to remind you that your invoice payment due date is June 1. Reply STOP to opt-out.

Sample Message 3: Hey [name], great news!  Your [Company Name] order is on its way! Get details via [Brand Website]. Reply STOP to opt-out.

Sample Message 4: Hi [name]. We are sorry to hear that you’re having an issue with your [Company Name] product. Please respond with additional information for our service representatives to help resolve this for you. Reply STOP to opt-out.


Please be aware that complying with the guidelines will speed up your registration process and increase the likelihood that your brand and campaigns are verified. However, due to the different verification processes, the campaign registration is not guaranteed to be approved even if your brand has been verified.

We’ll continue to streamline the process and do our best to help our customers get through the registration. Thank you for your support!