To get your SMS campaign application approved by The Campaign Registry (TCR) in the U.S., follow these steps carefully:

1. Understand TCR & Why It’s Required

The Campaign Registry (TCR) is responsible for registering A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging campaigns to ensure compliance with carrier regulations and reduce spam.

2. Gather Required Information

Before submitting your campaign, make sure you have:

  • Business details (name, EIN, industry, website)

  • Brand registration (done through a TCR-approved provider)

  • Use case details and message samples (examples of the texts you’ll send)

  • Opt-in/Opt-out process (how users consent to receive messages and how they can unsubscribe)

  • Privacy policy & terms of service (links to these documents on your website)

3. Register Your Brand with TCR

Before submitting a campaign, you must first register your brand with TCR. This involves your business details (EIN, name, industry, website)

4. Submit Your SMS Campaign for Approval

Once your brand is registered, you’ll need to submit your campaign details:

  • Campaign Type: Marketing, customer care, fraud alerts, etc.

  • Use Case: Explain how your SMS messages benefit users

  • Sample Messages: Provide 2-3 examples of actual messages you’ll send

  • Opt-In Process: Explain how users consent to receive messages (e.g., website form, keyword sign-up)

  • Opt-Out & Help: Include keywords like "STOP" to unsubscribe and "HELP" for assistance

5. Ensure Compliance with Carrier Rules

To avoid rejection, follow these best practices:

  • No SHAFT Content (Sex, Hate, Alcohol, Firearms, Tobacco)

  • No Spam or Deceptive Messages

  • Clear Opt-In Process (Users must knowingly subscribe)

  • Opt-Out Instructions (e.g., "Reply STOP to unsubscribe")

  • Privacy Policy & Terms of Service linked in messages

6. Wait for Approval & Monitor Your Campaign

  • Approval can take 24-72 hours (sometimes longer)

  • If rejected, review the feedback, make necessary changes, and resubmit

  • Monitor your message delivery rates and error codes to ensure compliance

7. Maintain Good Sending Practices

Even after approval, follow these guidelines to avoid carrier filtering:

  • Stick to your approved use case (avoid sending unrelated messages)

  • Limit message frequency (don’t send excessive texts)

  • Respond to opt-out requests immediately

For further understanding the SMS Campaign Application, check out the following two article: