This template provides guidance for preparing SMS campaign applications in line with TCR requirements.
Disclaimer:
This template serves as a reference only and does not guarantee approval. Applicants should follow the instructions to complete all brand-related information and adjust the content based on their specific use case and compliance requirements. Textr is not responsible for the disapproval of applications submitted using this template.
1. Brand Information
When submitting the application, follow the instructions to complete all brand-related information. Provide a clear and accurate overview of the brand, such as the official name, website, and relevant customer support contact details. Ensure all information is consistent across all platforms to maintain brand integrity.
2. Campaign Description
Purpose of the SMS Campaign
[Provide a clear and detailed explanation of why the campaign is being run. Include who the messages will be sent to, what information they will receive, and why it is beneficial.]
Example: "This campaign is designed to provide customers with exclusive promotional offers, order updates, and important notifications. Messages will only be sent to customers who have explicitly opted in through our website or in-store registration process."
3. Opt-In Process & Message Flow
Opt-In Mechanism (How users subscribe)
[Describe how customers opt into receiving SMS messages. Provide specific details such as website forms, keyword-based sign-ups, or checkbox agreements.]
Example: "Users opt in by entering their phone number on our website and checking the agreement box stating: ‘I agree to receive promotional messages from [Brand Name] via SMS. Reply STOP to opt out.’ Users will receive a confirmation message immediately after opting in."
Opt-In Confirmation Message (First message user receives)
Example: "Welcome to [Brand Name] SMS alerts! Get exclusive updates & offers. Msg freq varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out."
4. Required SMS Messages & Content
Help Message
Example: "For support, contact [Brand Name] at [support email] or visit [website URL]. Msg & data rates may apply. Reply STOP to opt out."
Stop Message
Example: "You have opted out of [Brand Name] SMS alerts. No more messages will be sent. For support, contact [support email] or visit [website URL]."
Sample Marketing/Notification Message
Example: "Limited-time offer! Get 20% off your next purchase at [Brand Name]. Use code SAVE20 at checkout. Visit [website URL]. Reply STOP to opt out."
5. Privacy & Compliance Details
Website Privacy Policy: [Ensure the website has a visible and accessible privacy policy]
Security Compliance: [Confirm website uses HTTPS for security]
Social Media Privacy Statement: [Ensure privacy statements are on all social media pages]
Final Checklist Before Submission
Brand name, website, and support contact details are consistent
Opt-in process and message flow are clearly explained
Required SMS disclosures (HELP, STOP, pricing, frequency) are included
Website is secure (HTTPS) and has a privacy policy
Social media presence is established with a privacy statement
If you applied The SMS Campaign, but got disapproval, please check this article: How to Get Your SMS Campaign Application Approved by TCR.